In 2021, 11.3 billion SMS messages were sent in France. Over the year, SMS marketing experienced a growth of 18.18% compared to 2020. Of the total messages sent by brands, 60% are transactional (6.8 billion) and 40% are commercial (4.5 billion). In this article, we present the benefits of commercial SMS for your brand .
What is commercial SMS?
Commercial SMS consists of sending messages vp facility managers email lists directly to the customer's phone to:
Inform you about a promotion;
Invite him to an upcoming event, such as the opening of a new store;
Alert you at a specific time;
Promote limited-time offers or news.
Segmented information is only sent to customers who have given their consent to receive SMS (opt-in).
What are the objectives of commercial SMS?
Commercial SMS is used to both attract and retain customers. In terms of prospecting, it offers great segmentation possibilities . It allows you to generate traffic in the store, in a specific area of influence.
You can also incorporate more subtle and engaging mechanics, such as downloading a discount coupon to use on a website. This type of SMS campaign responds to the dual objective of acquiring contacts and disseminating a commercial offer.
What are the best practices for launching an SMS marketing campaign?
Discover the 4 rules to follow when sending commercial SMS :
Obtaining consent from recipients . A word of advice: be well informed about the regulations in force before launching your SMS marketing campaign. If you rent prospecting files from a specialized company, consent is already included.
Respect the permitted times . It is forbidden to send commercial SMS between 8 pm and 8 am on working days. You are also not allowed to schedule a campaign on Sunday or on a public holiday.
The content of the messages must be concise and attractive. The size limit not to exceed is 160 characters . Each word must be chosen carefully. To convert as many prospects as possible into customers, consider personalizing your commercial SMS : first name, last name, gender, birthday, product ordered, etc.
