Programmatic advertising helps personalize banner displays. It operates on an auction principle, with advertisers bidding. The banner purchasing process is automated and takes less than a second. Bidding is conducted for each website visitor, making it easy to consider user age, search kiribati cell phone database queries, location, and time of day when purchasing a banner. Programmatic advertising has proven its effectiveness; now 84% of banner ads in the US are sold in this format.
Change banners regularly.
A banner that remains the same for too long loses interest
Users remember its appearance and no longer pay attention to it. To solve this problem, advertisers should change banners at least once a month and rotate the platforms where they place their ads. This method is especially effective in combating creative burnout.
Test effectiveness.
A/B testing helps you choose banner formats and placements based on facts, not assumptions about their effectiveness. To conduct an A/B test, select two versions of the same ad and place them on different websites. The number of clicks and conversions will tell you which one attracts more attention.
To summarize
In the coming years, advertisers will continue to use banner ads—according to Statista, the international banner ad market will grow from $63.6 billion in 2021 to $87 billion in 2028. This suggests that banner ads are effective, and the problem of banner blindness is solvable.