You'll also need to take several photos of the premises where you want to open a pickup point, specify its geolocation, and specify its parameters. You'll then need to submit these files in the WB Point app for approval.
The app not only lets you open pickup locations but also manage your entire business. It allows you to:
accept, issue and process customer orders for return;
evaluate traffic, monitor the number of returns and affiliate payments;
add, remove and move employees and more.
The application is available for Android and IOS.
4. Design a pick-up point for goods in accordance with the brand book.
Once Wildberries has approved your application, the pickup location must be designed in accordance with the marketplace's guidelines. A detailed brand book can be found on the WB Point website. Here are the main recommendations:
The area around the pick-up point must be designed in accordance with legal requirements.
The facility must have trash bins, a ramp for wheelchairs, non-slip floor tiles, and no chips on the steps.
Signs with three-dimensional letters and a regime sign are required, the installation of which is agreed upon with government agencies.
Inside the premises, it is necessary to design a branded wall with a logo in the corresponding color.
A reception desk, at least 2 fitted fitting rooms, shelving for storing goods and surveillance cameras are required.
A sign with dimensional letters is available in three sizes: 300, 400, and 500 mm. The letters must be internally illuminated india telemarketing database and mounted on a metal frame. The platform recommends contractors who can create the sign. On average, it will cost approximately 40,000 rubles. However, if you design your pickup point in accordance with the brand book, Wildberries will deliver the sign to your pickup point free of charge.
Furniture for pickup points can be purchased on Avito or directly from Wildberries. The company also offers installment plans.
5. Organize video surveillance and buy furniture.
Video surveillance is a critical requirement for opening a pickup location. Cameras must capture the warehouse and customer areas, as well as the manager's entire monitor. All product handling must also be monitored. Footage must be stored for 90 days. The pickup location owner is required to provide access to the video upon request from the marketplace. Failure to do so within three hours will result in a fine of 10,000 rubles.
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Furniture and equipment are also needed. Fitting rooms should be furnished with rugs, ottomans, wastebaskets, and an 800x1270 mm mirror.
Such accessories should be available in the fitting rooms of pick-up points.
You will also need curtains for the booths, a reception desk, a computer or laptop, a barcode scanner, a rectangular ottoman with a mirror, and bags.
6. Activate the order pickup point.
Once you've completed the renovation, installed video surveillance, and purchased furniture, you can activate the pickup point. To do this, you'll need to film a video review that clearly shows:
house address plate;
panoramic view of the surrounding area;
facade with a sign and opening hours;
customer warehouse area completely.
Send a video review to WB Point, accept the offer, and click "Activate." You'll then see the message "Congratulations, your pickup point has been successfully activated!" Your pickup point will be available to customers within 10 minutes.
How much does it cost to open a Wildberries pickup point?
The costs of opening a pickup point vary depending on the region, the condition of the premises, and other factors. However, let's try to estimate the approximate costs of launching a pickup point.
As you can see, opening a Wildberries pickup point requires at least 415,000 rubles. The amount will depend on the initial condition of the premises. We also included the sign in the costs, as Wildberries doesn't always provide one for free, citing non-compliance with the terms. Buying used furniture can save you some money.