What is the purchasing cycle or buyer journey?
Posted: Wed Dec 04, 2024 3:54 am
Within a marketing strategy, it is important to define the Buyer Journey or purchase cycle to know what process users follow from the moment they discover a product or service until they decide to buy it. In this way, we will see if the promotion channels we are using are the right ones and if the purchase process is agile and easy.
Let's go! The purchasing cycle or buyer journey is the process that a user goes through before making the purchase decision and making it. This purchasing process has always been saudi arabia telegram data represented by a funnel . However, last year, Hubspot introduced a new model to represent the Buyer Journey. Below you can see the two models. According to the funnel vision , the wide part of the funnel contains all those users interested in purchasing the product .
The narrowest part contains those who end up purchasing the product . funnel-to-flywheel-spanish-title Therefore, the idea or purpose is to discover the phases that the consumer goes through, such as: Get to know the product (generate interest) Consider whether you need it or not Make the decision Why do I need to know the purchasing cycle? Knowing your users' purchasing cycle is essential to focus your marketing strategies .
Let's go! The purchasing cycle or buyer journey is the process that a user goes through before making the purchase decision and making it. This purchasing process has always been saudi arabia telegram data represented by a funnel . However, last year, Hubspot introduced a new model to represent the Buyer Journey. Below you can see the two models. According to the funnel vision , the wide part of the funnel contains all those users interested in purchasing the product .
The narrowest part contains those who end up purchasing the product . funnel-to-flywheel-spanish-title Therefore, the idea or purpose is to discover the phases that the consumer goes through, such as: Get to know the product (generate interest) Consider whether you need it or not Make the decision Why do I need to know the purchasing cycle? Knowing your users' purchasing cycle is essential to focus your marketing strategies .