Subscription confirmation emails should be concise, keep the text short, and not distract recipients from completing the subscription confirmation process. A reader can confirm their subscription by clicking a link or button or by entering a unique code from the email on your website. InVision uses the latter approach in their subscription confirmation email.
subscription confirmation email
InVision Subscription Confirmation Email
The company made the code the most important part of the message and estonia phone number library saved recipients the hassle of searching for the code in the email. The design is simple white and recreates the look of the main website. The text is simple, including only a call to action and information for those who received the email in error.
To incorporate subscription confirmation emails into your email strategy, use SendPulse's form builder . Forms created with this tool use double opt-in by default: SendPulse automatically sends a confirmation email to your subscribers after they sign up.
Free Trial Expiration Email
It’s essential to notify customers that their free trial is ending before it actually ends. Especially if the trial doesn’t include automatic renewal. That’s where free trial expiration emails come in, an email that will help you build customer loyalty. The formula is pretty simple, it tells subscribers that their trial is ending, explains what that means, outlines their paid plan options, and instructs them on how to upgrade to a paid plan and continue using your service.
Here is an example of a clear and concise email from FormSite. The service has opted for a minimalist design with an eye-catching CTA button. The main emphasis is on the copy that answers general questions about the free trial, using the service, and renewing a paid subscription.
free trial expiration email
FormSite Free Trial Expiration Email
Premium Subscription Confirmation Email
Moving from a free plan to a premium plan also requires a brand to connect with its customers. Send confirmation emails immediately after a user has opted for a paid subscription. Explain how the subscriber's opportunities have changed with the new paid plan, how to use any new features, and where to start.
Stitcher, a podcast service, not only welcomes new subscribers on board, but also describes how to use the premium homepage and provides advice on choosing shows.
