The important digital marketing KPIs
But before I tell you which metrics to track, fiji telemarketing database I’m going to talk about which metrics NOT to track. These are called vanity metrics. Simply put, vanity metrics are any metrics that the public can see. Because of that reason, we focus on improving those metrics rather than the ones that really matter for our business.
Some examples of vanity metrics could be followers on any of your social media platform, likes and comments on your posts and reviews / ratings. Not that these metrics are not important – they definitely are because these metrics actually act as social proof. When somebody comes to your social media profile or to your website and sees the number of people who are recommending you or who are saying good things about you, of course they’ll want to do business with you. But as a business, this is not what your focus should be. These metrics are actually an outcome of what you are doing in your marketing. If you market your business well, and if you provide a great service or a great product to your customers, then you’ll automatically get these great reviews.
As I said, for marketing to be successful, you really have to focus on the correct metrics, and these metrics are defined by your objective.
Let’s say, the objective of your campaign is ‘brand awareness’. Then the first metric that you should be measuring for that campaign is the reach, which is how many people have seen your campaign. Bear in mind that your campaign can be digital or it can be print. What is important is how many people have seen that campaign because that’s what you want to achieve. You want to increase your brand awareness. Another way to measure your brand awareness is by looking at the views. The views could be of a webpage, or could be of the social media post. If your marketing campaign for brand awareness is actually an offline campaign – maybe you’ve put up a stall in an exhibition – then the number of visits to your stall would be a brand awareness metric.
The next objective, which requires a little bit more engagement from your customer, is the ‘interest objective’
This is where you want your customers to start engaging with you personally. Any marketing campaign that focuses on interest should be measured for those metrics. Common metrics for interest are leads, signups, subscribes, downloads, and so on. Anything that requires a potential customer to take an action and give you their details, counts as an interest objective.
The third important objective is ‘conversion’
This is where you want your customers to actually do business with you. Of course, if you’re selling a product, then sales is a conversion objective, or any person that converts into a client will be counted in the conversion metric.