According to an article from Harvard Business Publishing:
“Telling stories is one of the most powerful means that leaders have to influence, teach, and inspire. Storytelling forges connections among and between people and conveys the culture, history, and values that unite people.”
Storytelling is also essential when it comes to marketing your business
Being an engaging storyteller can make the eswatini telemarketing database difference between an average marketing campaign and a memorable one. Consumers love a good story; if your brand doesn’t have one, chances are the audience will not stay interested.
The good news? Storytelling is a skill that can be developed. Keep reading to learn how to become an expert brand storyteller in ten actionable steps.
When Were The First Stories Told?
The first step to becoming a great storyteller is to know the origins of storytelling. Humans have shared stories in various ways since the dawn of time. Storytelling began with visual elements, then evolved into oral traditions, and later included written and multimedia forms. A blog post from Words Alive mentions that the Chauvet cave in France, which is 36,000 years old, holds the oldest known example of visual storytelling. The post also notes that in 700 B.C., the first recorded stories appeared, such as the “Epic of Gilgamesh” and “The Iliad.”