Now that we have a better understanding of the history of storytelling and stories.
What do they have to do with marketing and branding your company?
Think back to a time as a consumer when an best leads of 2025 | call list for b2b and b2c ad or social media post really stuck with you. Chances are, you are thinking of an advertising or marketing example that included an incredibly strong story.
Though it is nearly impossible to get an exact count, it is estimated that in 2021, the average person encountered between 6,000 to 10,000 ads every single day. With so much content available to consume, it can be hard to make noise in the marketing world. In order to stand out from the crowd your brand needs to tell a very memorable story, often in a short amount of time.
But how do you make your story stand out among thousands of others?
10 Steps To Become A Memorable Brand Storyteller
1.) Put yourself in the consumer’s shoes
One of our most important pieces of advice is also one of our simplest: Take a step back from the marketing and brand perspective and put yourself in the shoes of the consumer.
Think about what you like to see and what stands out to you when hearing or seeing other brands. Earlier in this article, we had you think back to a marketing or advertising campaign that stuck with you. What about that story resonated with you so much that you still haven’t forgotten it even with the thousands of ads you see every day?
Thinking about storytelling from the viewpoint of the people who will receive that story is crucial to becoming a memorable brand storyteller.
2.) Be clear and concise
People have short attention spans. If you are already in the communications field you know the importance of every single word you use. Storytelling for marketing is no different. Depending on the medium or form of your marketing piece you may have a specific word count or time limit you need to work within, but even if you don’t, remember that every single word counts.