To expand your reach and improve your search advertising effectiveness, you can use smart banners and autotargeting. Smart banners automatically select ads and display them to the most interested users, which is especially useful when you have a large product range. Autotargeting helps you find new audiences based on user behavior analysis.
Display advertising and YAN: roles and formats
Display advertising and Yandex Advertising Network (YAN) advertising play a vital role in the marketing funnel. They help reach a wide audience, promote brand awareness, and drive re-engagement by reaching users who have already interacted with the website.
For a successful media campaign, it's south africa telemarketing database important to create striking and memorable banners with a clear call to action. Effective examples include banners highlighting product benefits, seasonal promotions, or limited-time offers.
Yandex offers a variety of display advertising formats: static and animated banners, video ads, and native formats. Advertising campaigns can be customized for different audience segments, taking into account user interests, demographics, and behavior. Advertising platforms include both Yandex's own services and partner sites, allowing you to reach a wide range of target groups.
To ensure the transition to Yandex goes as smoothly and delivers results as possible, it's important to prepare properly and set up your campaigns correctly. The specialists at the innovative digital hub Wunder Digital—professionals with successful experience working with Yandex.Direct—will help with this, providing full-cycle support and assistance at every stage.