What goals does EGC content help achieve?
Today, in addition to UGC, there's also EGC content. Employee Generated Content (EGC) is any form of content created and distributed by your company's employees through internal (intranet, corporate media, internal social networks) and external (social media, online media) information distribution channels.
This type of user-generated content is mauritius telemarketing database especially important for HR branding, successful marketing, and employee engagement. Marketing goals that EGC content helps achieve include:
Internal:
Motivation: Employees involved in the process feel important because their voice has value
Budget optimization: Marketing costs are significantly reduced if employees advertise the company
New perspectives: Current employees, by publishing content about the brand's "inner life," help attract new candidates and inspire them to work for the company.
External:
Authority: When users see that not only executives but also regular employees talk about the company and enjoy working there, it gives the brand credibility.
Free Reach: When employees share content on their social media channels, they encourage their connections to follow the brand.
What goals does EGC content help achieve?
How to Launch an EGC Initiative in Your Company
A checklist to help you motivate your employees to promote your brand:
Create a space for content sharing. Corporate portals are ideal for this.
Start with a small group of inspired employees who will show by example how things should be done. Then, scale up.
Praise and thank content creators at a team meeting or conference.
Provide training that includes social media standards, marketing strategy, your brand tone, trends, and inspiration.
Create a special category or hashtag that will be recognized by users on social networks.
Determine the reward your employees will receive. This could include corporate gifts, hoodies, tickets to events, or training courses.