Create your own content. Even if your brand is little known, TikTok is an effective marketing tool. Start by developing great content using advanced account promotion techniques .
Be authentic. By communicating your brand's true value, you'll make users feel connected to you. This will build trust.
Use ingredients that work. For example, everyone enjoys watching pets and children. Since the platform's audience is relatively young, there's a strong interest in entertaining videos featuring children and animals.
Approximate plan:
Introduce your team with a theme song that captures the essence of what you do.
Give a virtual tour of your workspace so people can see where you create.
TikTok is the perfect place to share inspiring stories. Tell your success story. Share how you started your business.
Instead of telling people in person how great your product or service is, ask your followers to say a few words about you. It sounds more persuasive.
Create a video explaining why you chose this particular business name.
If your office has a mascot or office animal, feature it in your content.
Does your business do charity work? Tell us about it.
Show users how your product is made.
Want to inspire others to start their own business? Create a tutorial on how to become successful.
There are many different ways to promote your business on TikTok. Remember that users appreciate creative content—fun and memorable videos. They don't want to hear bare facts explaining why your product is the best or how to use it. Everyone wants to see an engaging story with beautiful background music. TikTok isn't a place to share product reviews. It's a place for genuine entertainment, humor, and fun.
Share user-generated content. It's important for brands to plan their content to get the most out of their posts. Create a promotional hashtag and ask customers to use it when they share information about your products on TikTok. This way, users will discover you through a non-intrusive marketing tool.
TikTok Advertising . As with other social networks, companies can pay to have their videos shown to users.
In-Feed Video . Displays as a video message in your target audience's feed. It lasts approximately 15 seconds. Users can skip it if they wish. It works the same way as on Instagram*. The user can then go directly to your website.
Brand Takeover. This allows your video to take over the entire screen for a few seconds. You can choose to display a static moldova telemarketing database or dynamic image, video, or GIF for 3-5 seconds. Like In-Feed videos , you can embed a link to a landing page and add hashtags. However, there is no option for liking or commenting. It's best to use this format in conjunction with other features to maximize reach.
Branded lenses and masks. TikTok offers stickers and lenses that users can add to their videos. Create a branded filter for your business.
Hashtag Challenge. One of the fastest ways to promote your account. The mechanism is very simple . Users often launch challenges. Anyone can participate. To do so, simply record a video and publish it with the hashtag. The video gets a lot of views and appears in recommendations. Other subscribers also join the challenge.
Influencer Marketing. Similar to Instagram*, Facebook*, and YouTube, your brand can use influencer marketing to expand its reach. Influencers on the platform have varying numbers of followers and, therefore, varying degrees of influence. The more followers a person has, the more expensive it is to work with them. However, the return on investment can be enormous.