Use tools that allow people to zoom in, rotate the product 360°, and use rollovers and popups to engage your audience. If 3D technology is available, use it to increase engagement and enhance the shopping experience. According to Fourth Source , retailers report a 25-30% increase in sales when replacing all flat images on their website with 3D ones. This is because shoppers are more confident in their purchasing decisions because they can view the product whenever, wherever, and however they want.
Add video content
Not every product requires a video review, marshall-islands-telemarketing-database but if you have something worthwhile to show, go for it. According to a HubSpot survey, 88% of marketers see a positive ROI from video marketing. If you can showcase your product and describe its benefits in detail, people will understand what it does and why they should buy it.
Harness the power of artificial intelligence (AI)
Anticipating needs creates value. With the capabilities afforded by artificial intelligence, personalization is a key factor in success. By understanding your customers, you can more accurately predict what they want and where they are. All this information simplifies the sales process.
AI has the ability to collect data and predict user reactions based on their past behavior. Measurable metrics such as conversion rate, bounce rate, and engagement rate provide valuable insights into your website's effectiveness and how people use it.
Collecting this data helps you gain insights to improve your website's conversion rates and customer loyalty. Algorithms predict which products are most likely to interest customers and prioritize them. User behavior data can also be used to design internal website navigation. The better the user experience, the more likely customers are to return, recommend your products, and leave positive reviews.
Set up advanced product filtering on your website
The more products you offer, the more extensive your website's filtering system needs to be. Users don't have time to search through hundreds of logically unorganized pages to find what they need. They'll simply find a site with clear filters to speed up the purchasing process. To avoid this, you must provide customers with the necessary tools to quickly find what they need and make a purchase from you.
Experience shows that even large online retailers don't always pay enough attention to filtering. Therefore, this tool can be an advantage. Even a small business can compete with online giants by developing a user-friendly, user-focused website with multiple filtering options. The more attributes you offer, the easier it is to make purchases from you.