X discloses ranking factors
Platform X has published the code for morocco cell phone database its recommendation algorithm for the "For You" timeline on GitHub, providing insights into the key ranking factors. Interactions are given particularly high weighting: Replies to comments and longer discussions increase reach significantly more than simple retweets. Videos with high playback time, profile clicks, and quotes with their own commentary also have a positive effect. Verified accounts also receive an additional ranking bonus.
At the same time, there are clear negative signals: Posts with external links are restricted, texts written in all capital letters lose visibility, and problematic content such as offensive language or material harmful to minors leads to a loss of reach. X thus creates more transparency for users and marketers who want to specifically optimize their content.
Instagram tests links in posts and lets users pin their own comments
Instagram is working on two innovations that could significantly change the user experience. First, the platform is currently testing the integration of links directly into regular posts. Previously, it was only possible to share links via the profile description or story stickers. Initial insights show that the new option will appear in the post composer under "more options." Whether and when this feature will be rolled out globally is still open. However, it promises more flexibility for brands, media outlets, and creators who want to link their content or products more specifically. At the same time, there is a risk that this will also lead to more spam in the feed.
Instagram has also expanded its comment feature: Users can now pin their own comments to their posts. This allows important information or answers to frequently asked questions to be permanently visible. Both developments demonstrate Instagram's clear focus on more intensive interaction and a more direct connection between content and the community.