Perplexity plans to keep Chrome open-source and continue to use Google as its default search engine. Chrome's future could depend on an ongoing lawsuit in the US concerning Google's market power. A potential court order could force the sale of Chrome. OpenAI has also previously expressed interest in acquiring it.
Preferred Sources in Google Search Console: a new feature for measuring user engagement
Google Search Console may soon introduce a lithuania cell phone database feature that shows website owners how often their site has been selected as a "preferred source." This new feature, called "Preferred Sources," will allow users in the US and India to specify their favorite news sites for Top Stories and the "From your sources" feature. Rajan Patel, Vice President of Search Engineering at Google, confirmed this enhancement to Google Search Console in response to a suggestion from Barry Schwartz. For publishers who appear in the headlines, this metric offers a new way to evaluate user engagement and increase their visibility.
Study shows: Complements rather than replaces Google
A study by SEMrush refutes the assumption that AI chatbots like ChatGPT are displacing traditional Google search. Instead, the study found that using ChatGPT actually slightly increased search queries on Google, rather than replacing them. This suggests that AI tools are expanding users' search habits.
The results of the analysis of US users who first used ChatGPT emphasize the continued importance of Google. Companies should therefore continue to invest in SEO while also considering optimization for AI search queries (GEO). It is advisable to monitor the traffic distribution between Google and AI platforms to ensure a comprehensive online strategy.