GEO is therefore not a standalone discipline, but rather a subset of search engine optimization specifically geared to the requirements of search engines with generative AI. Neglecting traditional SEO methods in favor of GEO carries the risk of lower rankings in Google search results, which remains the most important traffic channel for many websites. A holistic approach that incorporates both traditional SEO techniques and the specifics of GEO is therefore crucial for a successful online presence.
Google Clicks: Stability despite AI Overviews
According to Liz Reid, head of Google Search, lebanon cell phone database clicks sent to websites via the search engine have remained stable year-on-year, with the quality of the clicks improving. She rejects reports of significant declines, attributing these to faulty analytics or specific website issues. At the same time, Google notes that user behavior is changing: searches are becoming more frequent and complex.
With the integration of AI Overviews, users see more links than before
Creating new opportunities for websites. Google is also observing a shift toward content from real people, such as forums, podcasts, or testimonials. So, the distribution of traffic is changing, even if the total number of clicks remains stable.
Instagram introduces new AI tools for creatives
Instagram is currently testing new artificial intelligence-based features to expand the creative possibilities for users. Among the planned innovations are personalized fonts for Reels and Stories, allowing content creators to more effectively brand their content and stand out from the crowd. Previously, this required external programs.
Additionally, advanced image editing features will be introduced via Meta AI. These will allow existing images to be edited directly in the app or new visual content to be generated based on uploaded images or text instructions. By integrating these tools, Meta aims to strengthen Instagram's role as a central production and publishing platform and retain users in its ecosystem longer to counter competition from tools like CapCut and Canva. The new features are currently being tested in the EU, particularly for Android users – the official rollout date is still unclear.