After all, SEO comes in a package, and “content” is just one item in it.
Another thing I like is the fact that, when I click on one of the suggested keywords, it gives me AI-generated examples of where I can use it, so I don't have to struggle wondering where I should insert the keyword.
I could go on and on, but in this Surfer SEO review, I will summarize the following:
"Features" and "use cases"
"Tips" and "tricks"
"Price"
And I'll help you decide if this is the right tool for your business!
Surfer SEO Features
“ Hm, [what] to write? ”
That question has haunted writers since the beginning of time and digital marketers amidst the Digital Age.
That's why keyword research is a basic requirement for almost any SEO tool. Surfer SEO meets the standards in terms of keyword library size and result accuracy.
The two most important analytics for keyword research are keyword volume and difficulty score. These numbers tell you how many people search for a given term each month and how difficult it is to rank for it.
SurferSEO keyword tool
Surfer [has] [both].
Additionally, Surfer allows you to group keywords into search concepts so you can start writing in an organized manner.
I love the breadth of queries Surfer has. Plus, it displays most of the important details about a keyword — and it does so in over 20 languages.
However, as I mentioned, the data is somewhat limited.
There is no historical keyword volume data (so you can't find "trending" keywords), and CPC data and value from "search query" data are missing.
Overall, I would recommend another keyword research tool like SEOptimer, but Surfer's keyword research is acceptable if you are just starting out.
SERP Analyzer
Google's SERP is a [creature]. If you're still doing SERP research manually, you're wasting valuable time you could be using to focus on content.
The Surfer's SERP Analyzer tool examines the top Google search results for a given keyword and finds commonalities. This feature allows you to plan your content more accurately before you start writing, without wasting time.
Surfer SEO SERP analyzer
Tell me: what's the point of writing a 5,000-word article when a 1,000-word article would actually be better for your [keyword]?
Just a word of warning: take word count recommendations with a grain of salt.
Just because the average word count of the top SERP results for a term is 5,000 words doesn't mean you have to keep up with the Joneses. Not always.
Remember : “SEO writing” is about answering users' questions in the best possible way so that they don't have to check other content to fill in the gaps.
If you can get away with using fewer words, don't feel like you have to meet a certain word count.
Content Planner
"Topic" or "cluster content" is crucial for keyword rankings. They show search engines that you're a genius—and that your website provides comprehensive and authoritative information on a particular subject.
Imagine you have a content marketing website.
You can create a central pillar page about “Content Marketing Strategy.”
Then, you'll develop subtopics or cluster content around related subjects such as “Effective Blog Writing,” “Social Media Content Tactics,” and “Email Marketing Campaigns.”
Each of these subtopics will link back to the pillar page and each other, forming “interconnected” content clusters.
In this content marketing context, key “pillar pages” serve as a comprehensive guide to content marketing strategy. At the same time, subtopics go more deeply into specific aspects of content creation and promotion.
This not only provides a better “user experience” but also signals to search engines that your website is a valuable resource on the broader subject of [content marketing].
"Content Planner" helps you find such "topic clusters." All you need to do is type in your [main keyword] and select a location.
Then, you'll get a list of article ideas (along with the primary and secondary keywords they need to rank for). This will save you a lot of time planning your content calendar for the next few months!
See the topics created for the main keyword “[Best Chrome Extensions]:”
Surfer SEO content planner
And even better, connect your domain to Content Planner to find relevant keywords for pillar pages you may have already published.
Having run some fairly large content operations, both in-house and for my agency, I know how difficult it can be to develop a content roadmap for a large number of “keywords.”
"The Content Planner" helps solve these germany telemarketing database problems with keyword data and topic clusters.
Content Editor
Content editing software is software used to edit, modify, and format content for publication.
It could be as simple as your Notes App on an Apple Computer, or as complex as Surfer SEO's Content Editor.
As I mentioned earlier, Surfer's Content Editor allows you to write your articles directly in the tool and get a Content Score as you go.
This score will tell you how optimized your article is for your keywords. Along the way, Surfer also provides information on which keywords to include in your article, the number of words, the number of images, and more.