Average purchase receipts on various marketplaces according to Tinkoff eCommerce and Tinkoff Data
Of course, high traffic for a pickup point hongkong telemarketing database depends on its location. In a residential area with no other pickup points nearby, your location will be in high demand. But such a location is hard to find, as prime spots have long been taken. Even if you find a good spot, another pickup point could open nearby at any moment, and you'll be sharing traffic with it.
Often, a pickup location is empty simply because few people know about it. Therefore, it needs to be reported. This can be done in the following ways:
Order a large sign and hang it so that it can be seen from afar.
Add pickup points to 2GIS and Yandex Maps directories.
Print out leaflets and distribute them in mailboxes.
Launch VK advertising based on geolocation.
If you want to advertise your pickup point, all advertising materials must be designed in accordance with the brand book.
Of course, it's crucial to maintain the reputation of your pickup location
It should always be clean, and its staff should be polite and provide prompt service. Otherwise, many customers will choose to pick up their goods a little further away, but at a more attractive location.
To increase profits and reduce costs, you can sell products from other marketplaces at your pickup point. The platform does not prohibit this. However, the location must comply with Wildberries' brand book, not that of another company.
Conclusion
Opening a Wildberries pickup point is easy and fairly quick, requiring an investment of around 800,000 rubles. However, it's important to carefully calculate the profitability of this venture. Low commission rates and a huge number of fines make it easy to go into the red. To operate profitably, you need to ensure high traffic. This can be achieved through a convenient location and a good reputation among customers. However, to earn a few hundred rubles net from Wildberries, you need a network of pickup points. Unfortunately, in 2023, making a decent profit from a single Wildberries point is virtually impossible.