Because the internet is oversaturated with content, search engines are focused on eliminating "junk." They consider the value of pages to visitors and their accuracy in matching queries when indexing and ranking. Two years ago, with the launch of the Yandex YATI algorithm, iran cell phone database webmasters and website owners, especially online stores and large aggregator sites, faced the problem of pages of low quality and their exclusion from search results. These days, such pages are referred to as "low-value" or "low-demand" pages. In this article, we'll explain how to recognize such elements, how they differ, and how to remedy the situation.
Low-value pages
Search engines consider pages that are not visible to robots or that contain duplicates to be of low value. Such product pages are always present, and the reasons for this may be:
non-unique content (coincidence within the site with other resources);
meta tags and headings that are poorly written;
pages with a predominance of graphic or dynamic content.
Duplicate content is a common problem among online stores, where common elements—headers, footers, and menus—are repeated across sections, categories, and when opening a product page, while the description itself occupies only a small percentage of the full content. If pages differ only in product images and a few lines of description, search engines will likely detect them and classify them as undesirable.
Low-value pages photo 2
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How to recognize low-value pages
Pages not included or excluded from search can be found using Yandex.Webmaster (Indexing section, Pages in Search subsection). There are also paid tools that provide more detailed information.
It's worth noting that pages may initially be indexed and rank well in search results, but after further algorithm analysis, they may be removed from the top results or index. Conversely, a previously excluded page may reappear in search results. To navigate this situation, it's important to constantly monitor reports in Yandex.Webmaster.
What to do
For technical pages and duplicates, you can block indexing using the <meta name=”robots” content=”noindex” /> meta tag. Pages with parameters are blocked from search engines using the robot.txt file. This solution is implemented differently on different platforms. These settings should be configured carefully to avoid creating additional technical issues. Furthermore, you shouldn't completely block cross-cutting blocks from indexing, as they often contain keywords that affect rankings.
If pages are not duplicates in their essence and content, it's necessary to work on their uniqueness. This means minimizing overlaps in titles and meta tags. The following will help make your content unique and indexable:
adding detailed characteristics to product cards;
expansion of text blocks;
translation of information from images and documents into text format.
Customer reviews of a product can be an excellent solution for increasing uniqueness.
Low-demand pages
Simply put, these are pages that don't match search queries (or have very few relevant queries, perhaps just a few per month). Low demand is explained by the fact that when a user enters a search phrase, they simply won't be taken to the page. However, the page itself may be filled with high-quality content.
Yandex robots scan huge volumes of data daily to reduce costs and system load, removing useless and unused information from the database. Search algorithms adapt to the user, and businesses should take search engine requirements into account for successful promotion.