The advantages of commercial SMS
Posted: Tue Dec 17, 2024 5:01 am
Since 2009, commercial SMS has been booming. More and more companies are using this direct marketing channel to communicate with their customers. Sending alerts, surveys, launching promotional offers... Flexible and fast, SMS marketing offers multiple communication possibilities . Messages can have an informative or promotional purpose .
In 2021, 11.3 billion SMS messages were sent in France. Over the year, SMS marketing experienced a growth of 18.18% compared to 2020. Of the total messages sent by brands, 60% are transactional (6.8 billion) and 40% are commercial (4.5 billion). In this article, we present the benefits of commercial SMS for your brand .
What is commercial SMS?
Commercial SMS consists of sending messages vp facility managers email lists directly to the customer's phone to:
Inform you about a promotion;
Invite him to an upcoming event, such as the opening of a new store;
Alert you at a specific time;
Promote limited-time offers or news.
Segmented information is only sent to customers who have given their consent to receive SMS (opt-in).
What are the objectives of commercial SMS?
Commercial SMS is used to both attract and retain customers. In terms of prospecting, it offers great segmentation possibilities . It allows you to generate traffic in the store, in a specific area of influence.
You can also incorporate more subtle and engaging mechanics, such as downloading a discount coupon to use on a website. This type of SMS campaign responds to the dual objective of acquiring contacts and disseminating a commercial offer.
What are the best practices for launching an SMS marketing campaign?
Discover the 4 rules to follow when sending commercial SMS :
Obtaining consent from recipients . A word of advice: be well informed about the regulations in force before launching your SMS marketing campaign. If you rent prospecting files from a specialized company, consent is already included.
Respect the permitted times . It is forbidden to send commercial SMS between 8 pm and 8 am on working days. You are also not allowed to schedule a campaign on Sunday or on a public holiday.
The content of the messages must be concise and attractive. The size limit not to exceed is 160 characters . Each word must be chosen carefully. To convert as many prospects as possible into customers, consider personalizing your commercial SMS : first name, last name, gender, birthday, product ordered, etc.
In 2021, 11.3 billion SMS messages were sent in France. Over the year, SMS marketing experienced a growth of 18.18% compared to 2020. Of the total messages sent by brands, 60% are transactional (6.8 billion) and 40% are commercial (4.5 billion). In this article, we present the benefits of commercial SMS for your brand .
What is commercial SMS?
Commercial SMS consists of sending messages vp facility managers email lists directly to the customer's phone to:
Inform you about a promotion;
Invite him to an upcoming event, such as the opening of a new store;
Alert you at a specific time;
Promote limited-time offers or news.
Segmented information is only sent to customers who have given their consent to receive SMS (opt-in).
What are the objectives of commercial SMS?
Commercial SMS is used to both attract and retain customers. In terms of prospecting, it offers great segmentation possibilities . It allows you to generate traffic in the store, in a specific area of influence.
You can also incorporate more subtle and engaging mechanics, such as downloading a discount coupon to use on a website. This type of SMS campaign responds to the dual objective of acquiring contacts and disseminating a commercial offer.
What are the best practices for launching an SMS marketing campaign?
Discover the 4 rules to follow when sending commercial SMS :
Obtaining consent from recipients . A word of advice: be well informed about the regulations in force before launching your SMS marketing campaign. If you rent prospecting files from a specialized company, consent is already included.
Respect the permitted times . It is forbidden to send commercial SMS between 8 pm and 8 am on working days. You are also not allowed to schedule a campaign on Sunday or on a public holiday.
The content of the messages must be concise and attractive. The size limit not to exceed is 160 characters . Each word must be chosen carefully. To convert as many prospects as possible into customers, consider personalizing your commercial SMS : first name, last name, gender, birthday, product ordered, etc.